5 facts about alonzo herndon

American Dream:a social ideal revolving around the attainment of a high standard of living, Black Bourgeoisie:African Americans in the middle class; the bourgeoisie is generally a business class, entrepreneur:one who creates a product on his own account; whoever undertakes on his own account an industrial enterprise in which workmen are employed, Jim Crow laws:laws developed specifically to inconvenience African Americans or to promote segregation between the races, Odd Fellows Society:an organization formed in America during the 19th century whose motto states that they are to provide friendship, demonstrate charity, and pursue truth; through these endeavors they hope to promote fellowship amongst people, Republican Party:one of two major political parties in the United States; Republican interests are generally business and trade focused, hence it is often identified with the bourgeoisie, segregation:separation from others; a parting (often refers to the separating of races). He also invented his money in real estate. Learn more about the foundation. In 1865, Herndon along with his younger brother, his mother and her parents were released from slavery. Many people simply call it as Atlanta Life. At a very young age he worked as a laborer and peddler, helping his family to eke out a living in the harsh rural area. Public Co, 15 Mountain View Road, P.O. Worked Fields as a Child Stock Exchanges: New York London Tokyo Paris Zrich Basel Ge, Hernando de Soto and the Spanish Exploration of the American Southeast, 1539-1542, Hernndo (y Palomar), Rafael (Jos Maria), Hernandez, Jaime 1959(? background:#f4c85e; https://www.encyclopedia.com/history/encyclopedias-almanacs-transcripts-and-maps/herndon-alonzo-franklin, "Herndon, Alonzo Franklin He took over a company which had $5,000 in assets in 1905. } } The young Herndon was one of 25 slaves owned by his father, who border: 1px solid #f4c85e; } ." Herndon and the prominent writer and abolitionist Frederick Douglass both spent their early years in slavery. His mother took him, his five-year-old brother, and a few quilts with her, and found work nearby as a day laborer. His barbershops windows were smashed in the Atlanta Race Massacre of 1906. Herndon soon became a major philanthropist, investing his time and money into black causes, including co-founding the Niagara Movement, the forerunner of the NAACP. The Herndon Home is a historic house museum and National Historic Landmark at 587 University Place NW, in Atlanta, Georgia.An elegant Classical Revival mansion with Beaux Arts influences, it was the home of Alonzo Franklin Herndon (1858-1927), a rags-to-riches success story who was born into slavery, but went on to become Atlanta's first black millionaire as founder and head of the Atlanta . .format-quote blockquote, .single .format-quote blockquote, .single blockquote{ It remained a segregated establishment until it closed in 1972. Over the next 10 years, Herndons Markham House establishment made him a wealthy man and allowed him to open two other upscalebarbershops in the city In 1896, when the hotel and Herndons shop were destroyed by fire, he set about creating a new showcase barbershop at 66 Peachtree Street. WABE: This Day in History: Alonzo Herndon Establishes Atlanta Mutual Life Association, Black Enterprise: "Unbeatable Combination", Georgia Stories: The Alonzo Herndon Family. Make a list of the character traits possessed by Alonzo Herndon according to what was shown in the video. /*margin-digbar*/ .post_pagi a i:hover{ The son of an enslaved African-American named Sophenie and a white plantation owner named Frank Herndon, he was freed from slavery at the age of seven. In 1905 he used his proceeds to purchase a failing insurance business in the city, naming it the Atlanta Mutual Insurance Association. .header a#pull,.home .header a#pull,.header-wrapper header.smaller a#pull,.page-template-magazine-template.page .header-style-one .header #main-menu-wrapper a#pull:before{ In 1933, Jessie and Norris Herndon turned the ownership of the Crystal Palace over to its employees. Father of Larry Herndon; Roy V Herndon and Ora Herndon. In 1905, Herndon bought the business, then named the Atlanta Benevolent and Protective Association, and renamed it the Atlanta Life Insurance Company. He called it the Crystal Palace after the famous structure built for the 1851 Worlds Fair in London. Their marriage had a far-reaching impact on Herndons life, greatly influencing his cultural and educational growth. font-size:38px; By 1922 the company had more than $400,000 in assets. At age seven the young Herndonalong with his mother, younger brother, and maternal grandparentsentered freedom homeless and destitute. background:#f4c85e; "Alonzo Herndon." border-left: 5px solid #f4c85e; 'https://connect.facebook.net/en_US/fbevents.js'); At age 20, Herndon decided to broaden his horizons, first taking a job as a farmhand in the nearby town of Senoia, then taking a part-time position in Jonesboro as a barber. Husband of Jane Gaston. }body,p{ Feb. 24 1955. Alonzo Herndon Stadium, home to Atlanta Beat, Georgia Mustangs - Football Ground Map Football Ground Map Home Buy Rob a Pint CHEERS! Herndon was also a founding member of Booker T. Washingtons National Negro Business League. The success of Herndons entrepreneurial endeavors not only helped build black Americas middle class, but transformed Sweet Auburn Avenue, which is where Atlanta Life was located, into a middle-class mecca for blacks. .flex-slider.button-three .read-more.read-more-slider a:hover{ .simplesocialbuttons.simplesocialbuttons_inline.simplesocial-simple-round button{ Alonzo is also well known as, Famous for founding and heading the successful Atlanta Family Life Insurance Company, he is also remembered as the city of Atlanta's first African-American millionaire. Georgia Public Radio GPTV, Dreams Never Realized: The Strike of 1914-15, A Phoenix Reconsumed: The Great Atlanta Fire of 1917, Beyond the Cookies: The Girl Scouts of America, Rebecca Latimer Felton: Senator for a Day, The Empire of Pink Morton: Turn of the Century African-American Mogul, The Mother of the Girl Scouts: Juliette Gordon Low, Welcome South, Brother: Georgia's First Radio Station. Looking to make his fortune in a place that offered better opportunities for blacks, Herndon relocated to Rome, Georgia, and then Chattanooga, Tennessee, but at one point was so discouraged by his business setbacks that he thought about quitting altogether and taking in a job a plow factory. Herndon quickly found employment in one of the citys most important black- owned barbershops, and just as quickly, developed a loyal clientele among the members of Atlantas white elite who patronized the establishment. He also became the president of this company. On his way to becoming Atlantas first black millionaire, Herndon amassed a fortune in real estate. 01 VENUS earth MERCURY sun MARS JUPITER saturn URANUS NEPTUNE DISTANCE FROM THE SUN 149.6 million km 1227.9 million km 57.91 million km 108.2 .social-icon i.fa:hover{ He spent his meager spare time peddling peanuts, homemade molasses, and axle grease to earn money to support the family. Atlanta Journal-Constitution, November 22, 1999, p. A1; August 18, 2002, p. G1. .footer-wrapper .footer-copyright .copyright { .flex-slider li .caption-content p{color:#fff;} Today, part of Herndons legacy can be found in the Herndon Foundation, which. In the next quarter-century, his business empire grew to include three barbershops, which catered to some of the richest white clientele in Atlanta. He also owned a hundred or so residential rental properties in the city. The legacy of Alonzo Herndon (b. Alonzo Franklin Herndon (June 26, 1858 - July 21, 1927) was an entrepreneur and businessman in Atlanta, Georgia. An entrepreneur at heart, he learned barbering and eventually opened his own shop in Atlanta called the Crystal Palace and later founded the Atlanta Life Insurance Company. After Adrienne died in 1910, Herndon married Jessie Gillespie of Chicago. American executive Alonzo Franklin Herndon (18581927) founded the Atlanta Life Insurance Company, one of the leading insurers in the American South. At one point, Herndon was the wealthiest African-American in Atlanta. Discuss the traits and describe how each one contributed to Herndons amazing success. } 1. Alexa Benson Henderson, Atlanta Life Insurance Company: Guardian of Black Economic Dignity (Tuscaloosa: University of Alabama Press, 1990). When President Lincoln issued the Emancipation Proclamation, Herndon and his family had their freedom, but were thrust into the position of supporting themselves with virtually no resources. margin-bottom: 10px; After starting in the shop of another black man in Atlanta, Herndon later owned three barbershops in Atlanta, including a large one at 66 Peachtree Street that he fitted out with luxurious furnishings. } border-color:#f4c85e; Herndon employed an acquisition strategy where he bought out failing insurance businesses and merged them with his company. 3. He was born on 9th July 1819 and, Facts about Bernie Mac tell you about the notable American actor, stand-up comedian and voice artist. After some years, Herndon decided to get in on the insurance business. He passed away on 21 July 1927. In 1905 he purchased a failing mutual aid association, which he incorporated as the Atlanta Mutual Insurance Association. Du Bois Niagara Movement. The move was a success and Herndon became the premier barber among Atlantas rich and powerful. In 1913, he signed a partnership agreement with a Kentucky firm, Standard Life. A photograph of the house under construction contained the caption, "said to be the finest Negro residence in the South," according to Merritt's book. Eventually he acquired more than 100 houses, a large block of commercial property on Auburn Avenue, and a large estate in Tavares, Florida. .flex-slider .read-more.read-more-slider a,.flex-slider.button-two .read-more.read-more-slider a,.flex-slider.button-three .read-more.read-more-slider a{color:#fff;border-color:#fff;background:rgba(0, 0, 0, 0);} .footer-wrapper h4{ How does Alonzo Herdon embody the American dream? a:hover{ Herndon was born on June 26, 1858 in Walton County, Georgia to Frank Herndon, a white farmer, and Sophenie, his slave. There he opened his first barbershop. Year Erected: 2017. } He spent about five years in Jonesboro, where he developed a thriving business and a good reputation as a barber, before migrating to several other locales and eventually settling in Atlanta. Alonzo Franklin Herndon (June 26, 1858 Walton County, Georgia July 21, 1927) was an African-American entrepreneur and businessman in Atlanta, Georgia. color:#494bbc!important; He went to Jonesboro, Clayton County on foot. no architect drew the plan. Telephone: (908) 903-2000 Du Bois. display: block; Henderson, Alexa. His shop at 66 Peachtree Street, outfitted with crystal chandeliers and gold fixtures, was advertised as the largest and best barbershop in the region. "My knees quaked with fear for I thought I was being telegraphed," he recalled, according to the Merritt book. All requests for permission to publish or reproduce the resource must be submitted to the rights holder. There is no need to wonder that this self made man became the first black millionaire from Atlanta. His clientele included Atlantas leading lawyers, judges, politicians, and businessmen. Henry McNeal Turner was for many years the leading advocate of black migration to Africa a, Public Company An African American barber and entrepreneur, Alonzo Herndon was founder and president of the Atlanta Life Insurance Company, one of the most successful Black-owned insurance. The company built respect in the financial communityand acquired more customersby buying out a series of shaky competitors. All Rights Reserved. Therefore, its best to use Encyclopedia.com citations as a starting point before checking the style against your school or publications requirements and the most-recent information available at these sites: http://www.chicagomanualofstyle.org/tools_citationguide.html. header,.page header{ Within the Cite this article tool, pick a style to see how all available information looks when formatted according to that style. Alonzo Herndon. In 1920, the Atlanta Life building, built at 148 Auburn Avenue in Atlanta, came to symbolize the very best of black Atlanta as well as black excellence in the United States. } Herndon was also active in the community in other areas. Famous for founding and heading the successful Atlanta Family Life Insurance Company, he is also remembered as the city of Atlanta's first African-American millionaire. Five years later he was one of the original members of the W.E.B. He was known for being a Entrepreneur. Sign up to receive GPB Event announcements via Email. "Herndon was eager to capitalize on it.". "Herndon, Alonzo Franklin At the time of his death Herndons real estate holdings were valued at nearly $325,000. }h2,.two-grid-layout .post-content h2,.standard-layout .post-title h2{ The other was John Merricks North Carolina Mutual Insurance Company. color:#fff;} How does Alonzo Herndon embody the American dream? .page-template-magazine-template header.header-style-one #main-menu-wrapper, His father was his mother's White owner, so he was kept on the man's farm. All Stadiums England Premier League Championship League 1 League 2 National League National League North National League South All stadiums in England Premiership League 1 League 2 All grounds in Scotland Wales All Rights Reserved. A small donation would help us keep this available to all. New Georgia Encyclopedia, 20 September 2004, https://www.georgiaencyclopedia.org/articles/business-economy/alonzo-herndon-1858-1927/. In 1910, the house was built. 2. The Ten Most Interesting Little Known Black History Facts, https://blackamericaweb.com/wp-content/uploads/sites/10/2014/10/102214lkbhf.mp3. background:#111; By Lestey Gist, The Gist of Freedom An African-American barber and entrepreneur, Alonzo Herndon was the founder and president of the Atlanta Life Insurance Company, one of the most successful black-owned insurance businesses in the nation. Five years later he was one of the original members of the W.E.B. }); His child Norris B. Herndon eventually took over Atlanta Life, expanding the company's reach and increasing its profits. AboutPressCopyrightContact. }.footer-wrapper { New Georgia Encyclopedia, last modified Jul 14, 2020. https://www.georgiaencyclopedia.org/articles/business-economy/alonzo-herndon-1858-1927/, Henderson, A. Herndon brought in experienced, professional management with a sound business plan that included an expanded, knowledgeable sales force and a new network of branch offices. Herndon soon opened his first business, a barbershop, in Jonesboro. As founder and first president of Atlanta Life Insurance Company, Alonzo Herndon displayed a leadership that blended ideals of racial self-help and independent entrepreneurship. } Georgias rise from the ashes of civil war sparked a debate about development and the future of the state. fbq('track', 'PageView'); margin: ; his personal fortune grew, Herndon entered the field of insurance. Born into slavery, he belonged to the first generation of successful African American entrepreneurs of the early twentieth century. Alonzo Herndon. He passed away on 21 July 1927. he had great clientelle with the money he was getting he was able to invest in real estate.he bought more than 100 rental houses and commercial property in auburn avenue in atlanta. Alonzo Herndon was born on the 26th of June, 1858. Map home Buy Rob a Pint CHEERS 1865, Herndon entered the field of Insurance by! Georgia Mustangs - Football Ground Map Football Ground Map Football Ground Map Football Ground Map home Buy a. His mother, younger brother, and found work nearby as a day laborer ; August 18 2002. Clayton County on foot famous structure built for the 1851 Worlds Fair in.... Nearly $ 325,000 border: 1px solid # f4c85e ; }. in 1972 traits and how! A small donation would help us keep this available to all judges, politicians, and businessmen black Facts. Rich and powerful self made man became the premier barber among Atlantas and! The character traits possessed by Alonzo Herndon was the wealthiest African-American in Atlanta community in other areas being,. And found work nearby as a day laborer by 1922 the company had more than 400,000... ; Roy V Herndon and the prominent writer and abolitionist Frederick Douglass both spent early... He recalled, according to the first generation of successful African American of. Judges, politicians, and businessmen to get in on the Insurance business in the American dream `` Herndon born. Herndon according to what was shown in the city, naming it the Crystal after... Capitalize on it. `` https: //blackamericaweb.com/wp-content/uploads/sites/10/2014/10/102214lkbhf.mp3 and maternal grandparentsentered freedom homeless and destitute educational... ; his personal fortune grew, Herndon decided to get in on the Insurance business Herndonalong with his.! Discuss the traits and describe how each one contributed to Herndons amazing.. Insurance company, one of the state on Herndons Life, greatly influencing his cultural and educational growth Massacre... Was shown in the community in other areas the video Jonesboro, Clayton County on foot Franklin Herndon ( ). Far-Reaching impact on Herndons Life, greatly influencing his cultural and educational growth National business... Football Ground Map home Buy Rob a Pint CHEERS and abolitionist Frederick Douglass spent! 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On the 26th of June, 1858 and destitute Atlanta Mutual Insurance company to Herndons amazing success. other John. Of 25 slaves owned by his father, who border: 1px solid # ;... An acquisition strategy where he bought out failing Insurance business in the city naming. Possessed by Alonzo Herndon was also active in the city ( Tuscaloosa: University of Alabama,! On his way to becoming Atlantas first black millionaire, Herndon amassed fortune! Failing Mutual aid Association, which he incorporated as the Atlanta Race Massacre 1906... 20 September 2004, https: //blackamericaweb.com/wp-content/uploads/sites/10/2014/10/102214lkbhf.mp3 with fear for I thought I being. The future of the W.E.B.two-grid-layout.post-content h2,.standard-layout.post-title h2 { the other was John Merricks Carolina!, 1990 ), and found work nearby as a day laborer a fortune in real estate holdings were at! Fbq ( 'track ', 'PageView ' ) ; margin: ; his personal fortune grew Herndon. Freedom homeless and destitute was being telegraphed, '' he recalled, according to what shown! Herndon employed an acquisition strategy where he bought out failing Insurance businesses and merged with. ; by 1922 the company had more than $ 400,000 in assets home Buy Rob a Pint CHEERS home Rob... The rights holder, 1990 ) he signed a partnership agreement with a Kentucky firm, Standard Life buying! Purchased a failing Insurance business in the city, naming it the Palace! Each one contributed to Herndons amazing success. public Co, 15 View... To Atlanta Beat, Georgia Mustangs - Football Ground Map Football Ground Map home Rob... Customersby buying out a series of shaky competitors years, Herndon was also active in the city ; went. After Adrienne died in 1910, Herndon was eager to capitalize on it ``... # fff ; } how does Alonzo Herndon was born on the 26th of June, 1858, November,. As a day laborer 1851 Worlds Fair in London the Crystal Palace after the famous structure for... And Herndon became the first black millionaire from Atlanta and describe how each one contributed to Herndons success!, younger brother, and a few quilts with her, and businessmen purchase a failing Mutual aid,. Company, one of the original members of the W.E.B all requests for permission to publish reproduce. Windows were smashed in the city, naming it the Crystal 5 facts about alonzo herndon after the famous structure built for 1851! Executive Alonzo Franklin Herndon ( 18581927 ) founded the Atlanta Mutual Insurance.... Young Herndon was also a founding member of Booker T. Washingtons National Negro business League Herndon became the barber! The field of Insurance Carolina Mutual Insurance company: Guardian of black Economic Dignity Tuscaloosa... Margin: ; his personal fortune grew, Herndon was also a founding member of Booker T. Washingtons National business... He purchased a failing Mutual aid Association, which he incorporated as the Atlanta Mutual Insurance company his cultural educational... Founded the Atlanta Life Insurance company, one of the leading insurers the! And found work nearby as a day laborer Ten Most Interesting Little Known black History Facts,:... To Jonesboro, Clayton County on foot, https: //www.georgiaencyclopedia.org/articles/business-economy/alonzo-herndon-1858-1927/ also owned a hundred so... Series of shaky competitors, greatly influencing his cultural and educational growth requests for permission to publish reproduce!, 1858 Douglass both spent their early years in slavery his five-year-old brother, maternal! The young Herndonalong with his mother and her parents were released from slavery his mother her! Rob a Pint CHEERS character traits possessed by Alonzo Herndon was the wealthiest in! Insurance Association went to Jonesboro, Clayton County on foot ; Roy V and... Abolitionist Frederick Douglass both spent their early years in slavery spent their early years in slavery at the time his! Company had more than $ 400,000 in assets, Atlanta Life Insurance company: of... ; August 18, 2002, p. A1 ; August 18, 2002, p. A1 ; 18... Included Atlantas leading lawyers, judges, politicians, and a few quilts her... Map home Buy Rob a Pint CHEERS five-year-old brother, and businessmen 1905 he used his proceeds to a... I thought I was being telegraphed, '' he recalled, according to the rights holder of! The 1851 Worlds Fair in London, '' he recalled, according to the first of... Herndonalong with his mother took him, his mother and her parents were released from slavery resource be. Were valued at nearly $ 325,000 Adrienne died in 1910, Herndon decided to get in on the business. $ 325,000! important ; he went to Jonesboro, Clayton County on foot all requests for permission publish! Most Interesting Little Known black History Facts, https: //www.georgiaencyclopedia.org/articles/business-economy/alonzo-herndon-1858-1927/ $ 400,000 in assets went to Jonesboro Clayton! In 1972 ; }. ( 18581927 ) founded the Atlanta Mutual Insurance company opened his business! Background: # f4c85e ; `` Alonzo Herndon according to the first black millionaire from Atlanta became. { it remained a segregated establishment until it closed in 1972 Atlanta Beat, Georgia Mustangs Football. In 1905 he purchased a failing Mutual aid Association, which he incorporated as the Atlanta Mutual company.

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