Visuals do rule.  Think photos.  Videos.  Graphics.  Even comics. They grab attention and engage the reader. Put crisp, clear and relevant content with the visuals and you’re on the right track to getting your message out effectively! Check out  Stephanie Buck’s “For Brand Engagement, Visuals Rule” article below.  I found it on Mashable and it’s worth the read. Here it is… What was the last thing you shared on the web? There’s a good chance it was either a photo or a video. And increasingly, that shareable content is originating from brands. Companies are quickly learning that visual media is one of the most effective ways to share their stories. In a study of the top 10 brands on Facebook, users liked photos twice as often as text updates. And they shared videos 12 times more than photo and text posts combined. The world’s biggest social media properties have quickly made visual content a huge priority, often designing or re-designing their entire platforms to nurture such media. Pinterest proved that stunning visuals generate monumental engagement, and YouTube continues to produce hoards of original content in response to user demand. Brands, take note… To read the full article, click here.  

In addition to online content, trade shows are also an effective method of advertising your products and services. These events attract hundreds of people so they should have clear emergency exits, accessible fire extinguishers, properly maintained electrical equipment, and unobstructed aisles to help prevent and respond to fires. Exhibitors and event staff should also follow fire safety rules, safely manage electrical cords and displays, and know the venue’s emergency evacuation procedures. Event organizers may also hire fire watch security guards Anaheim to patrol the premises and prevent fire-related incidents.