Posts by: mudgemullen
Becoming a BrandA lot of people tend to think about their business very functionally. But when you start to think about the emotional benefits you can offer your customers, you can become a brand, which makes you a bigger part of your customers’ lives. You want to do a really good inventory of your skill sets, and […]
Continue Reading →How do you change your business in a charismatic, effective way that instills enthusiasm and results in profits? The same way I do: You get up in your business. If something sucks, get rid of it. If it isn’t working, change it and own those changes. Refuse to tolerate problems and passivity. Period.”
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Continue Reading →When you write, imagine the person who’ll be reading the words. Is it a customer? Friend? Prospect? Reporter? Your job is to interest your reader with clear and concise messages that are somehow relevant to them. Details are key. Quotes are a plus. Remember, if you find the writing engaging, chances are the reader will […]
Continue Reading →Reaching Your Goals
Together we determine your top goals, decide what activities and tactics best support the goals and then put them into action. We can be hired on retainer for a set amount of hours per week or on a project basis. We’re flexible.
