Posts by: mudgemullen

Becoming a Brand

On July 12, 2012 By

A lot of people tend to think about their business very functionally. But when you start to think about the emotional benefits you can offer your customers, you can become a brand, which makes you a bigger part of your customers’ lives. You want to do a really good inventory of your skill sets, and […]

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How do you change your business in a charismatic, effective way that instills enthusiasm and results in profits?  The same way I do: You get up in your business. If something sucks, get rid of it.  If it isn’t working, change it and own those changes.  Refuse to tolerate problems and passivity. Period.” 

– […]

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Write to Engage

On October 26, 2011 By

When you write, imagine the person who’ll be reading the words. Is it a customer? Friend? Prospect? Reporter? Your job is to interest your reader with clear and concise messages that are somehow relevant to them. Details are key. Quotes are a plus. Remember, if you find the writing engaging, chances are the reader will […]

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